Native ads are a kind of advertisement that allows customization according to the look and feel of your application.
In general, native ads have the following elements:
Title: The title for the ad
Description: The main message for the ad
Highlight text: An additional complement text with a smaller size
Icon: A small ad image, usually the brand logo (48x48 pixels)
Feature image: The ad main image (400x209 pixels)
Call to Action: The button that will guide the user to what will happen after the click.
There are 2 predefined types of Native Ads: Small and Large. Each type lays out the elements in a different way.
You can use Native Ads in 2 ways:
Static Native Ads : works like a Display Ad -- it will appear in a single view in the screen.
Native Ads In List : it will appear inside a ListView or RecyclerView, amongst the items of your list.